CEOs lack midichlorians?

A peculiar quotation from an interview with Red Hat’s Matthew Szulik:

The issue of Intel versus AMD ultimately goes back to the distribution partner; if companies like Hewlett-Packard, for example, can be successful with the AMD parts, then AMD will benefit. Another issue for AMD will be dealing with Darth Vader in Redmond and Jabba the Hutt in Santa Clara.

(Intel is headquartered in Santa Clara, although I don’t think “Santa Clara → INTC” is standard usage like “Redmond → MSFT”.) But when did sloppy Star Wars analogies become acceptable CEO material? I can only think that there was a hapless PR liaison grateful that an even-more-confusing Axis of Evil analogy (“… between the North Korea in Redmond and…”) had been avoided.