SuperBowl ads wanted: must have science or stunts
Tuesday 7 February 2006 - Filed under Consumer + Family + Observations
The Wall Street Journal has an article, “Clever Gags Score High On Super Bowl Ads”, with best and worst polls to accompany the online edition. We, for a change, actually watched the SuperBowl this year—with appropriate TiVo gymnastics to cover the grossly underestimated duration given in the television listings—and so can comment on the advertisements. The popular FedEx cavemen-and-dinosaurs ad was a hit with Benjamin, as was the offspring-of-monster-and-robot bit from Hummer. My favorite? I think Stunt City [Degree] was underappreciated: the admonishment to the motorcycle deliveryman who has just crashed through the window (“no helmets”) was silent, low-key, and clever.
Oh, and we liked the meteoroid-geologically-becomes-PEBL [Motorola] ad, too.
2006-02-07 » Stephen
